Are you building a website to test the validity of your business…?    Good

Do you have plans to build a mobile app or customized experience for mobile users…?  Great!

How the heck are you going to do that?

Most people understand that mobile is a must but have no idea where to start (it’s not build it and they will come, I hate when people assume there will be a pull to their product).

I recommend you:

• Start by having a simple mobile friendly landing page that has basic info about your company and maybe a hook (social follows, fun images, etc..), then
• Integrate into your customer development process learning how your target audience, or existing customers, use their current mobile devices.

First: understand who uses mobile devices.

Second: understand how customers use mobile.

Third: ask questions, do trial runs.

more details in Your Customer is Using Mobile. Are You?  by  Shaymein Ewer, Creative Director at PressEnter

Don’t forget, mobile isn’t just your phone it’s also tablets (and in some instances laptop users who travel) so here’s a motivating Monetate infographic on the growth and character of tablet commerce.

Monetate Marketing Infographics