78% of US smartphone owners use their smartphones in-store. (Google, 2013) 27% of companies worldwide planned to implement location-based marketing in 2013. (Econsultancy, 2013) 48% use or would like to use a smartphone to shop while in-store or on the go. (Cisco, 2013) 25% of international media and marketing executives see mobile as the most…
Category Archives: mobile
5 Warning Signs Your Mobile Website Is Losing You Business
2013 has been touted as the Year of the Mobile Platform! At least 1 in every 7 Internet searches are conducted from mobile technology, meaning that many customers are getting their first impressions of your business and products from their experience with your mobile website. The key question you need to ask is: “What experience…
The 5 Best Performance Indicators for Mobile Websites
So… your app is in the store and you’ve implemented a weekly mobile-users only offer to drive traffic to your brand new mobile site. Congratulations, you’ve just embraced m-commerce! Now what? Now it’s time to track how it’s working. As I mentioned in my blog on PetCareRX, focusing on the right KPI’s will maximize Return on investment from advertising…
Mobile Advertising Today and Tomorrow
Who will do for mobile advertising what Google did for search advertising? It’s a similar opportunity to organize data meant for mobile users but with much bigger implications represented with amazing statistics like… “There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. “ (Source:…
Your startup must be mobile… but how?
Are you building a website to test the validity of your business…? Good Do you have plans to build a mobile app or customized experience for mobile users…? Great! How the heck are you going to do that? Most people understand that mobile is a must but have no idea where to start (it’s…